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2025: A New Era of Marketing Intelligence and Innovation

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Dec 18, 20242 min read

2025: A New Era of Marketing Intelligence and Innovation

The marketing industry is navigating a transformative period, reshaping how brands connect with consumers. As consumer behavior evolves...

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Great Advertising is Simple, Just Make Great Ads

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Dec 4, 20243 min read

Great Advertising is Simple, Just Make Great Ads

When I first started working as a radio creative, the head of programming stopped me in the corridor and said, “if you do your job well,...

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Nov 25, 20243 min read

The Evolution of Ad Compliance: Embracing AI for Brand Safety

In the always-evolving domain of digital media, where the potential for mismatches between ad content and the environment that surrounds...

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AI Transforms Ad Marketing with Unmatched Creativity and Impact

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Nov 19, 20244 min read

AI Transforms Ad Marketing with Unmatched Creativity and Impact

s artificial intelligence reshapes the ad-marketing landscape, it revolutionizes data-driven decision-making, enhances creative...

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5 Key Lessons Publishers Need to Learn from Prebid Summit 2024

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Nov 11, 20243 min read

5 Key Lessons Publishers Need to Learn from Prebid Summit 2024

rom privacy-first data strategies to flexible floor pricing, here’s what publishers need to know from the Prebid Summit 2024 to stay...

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Q4 Marketing Trends: What’s Changed, What Hasn’t, And How Different Verticals Compare

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Nov 5, 20243 min read

Q4 Marketing Trends: What’s Changed, What Hasn’t, And How Different Verticals Compare

As we move into the final quarter of the year, how are advertisers across verticals looking at their media mix, at the top trends, at...

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DOJ vs. Google: Can the digital media industry learn from the last 15 years?

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Sep 24, 20243 min read

DOJ vs. Google: Can the digital media industry learn from the last 15 years?

Lawyers for the Department of Justice are preparing to close their case in the ongoing Google trial, which could potentially result in a...

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Google is facing a potential breakup; what are the likely outcomes?

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Aug 19, 20242 min read

Google is facing a potential breakup; what are the likely outcomes?

Reports that the U.S. government is pushing for a breakup of Google are starting to emerge after a federal judge recently ruled that it...

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Google Decides to Keep Cookies in Chrome; What Happens Next?

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Jul 29, 20244 min read

Google Decides to Keep Cookies in Chrome; What Happens Next?

In a stunning turn of events, Google has reversed the decision to remove third-party cookies from the Chrome internet browser. The “death...

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Wake Up and Smell the Coffee; The Cookieless Future Will Be Here Before We Know it

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Jul 22, 20243 min read

Wake Up and Smell the Coffee; The Cookieless Future Will Be Here Before We Know it

We sat down with Teads’ executives at Cannes to discuss how the ad tech company is helping publishers navigate cookie deprecation, the...

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AI Boosts Commerce Ad Revenue by 32%: Insights from mrge’s State of Commerce Advertising Report

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Jul 15, 20245 min read

AI Boosts Commerce Ad Revenue by 32%: Insights from mrge’s State of Commerce Advertising Report

AI is revolutionizing commerce advertising with a 32% revenue increase, according to recent data from mrge’s State of Commerce...

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The Interplay Between Page Speed, SEO, and Ad Revenue

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Jul 8, 20245 min read

The Interplay Between Page Speed, SEO, and Ad Revenue

What do SEO, ad revenue, and page speed have in common? Well, quite a lot. To master the monetization mambo, you need to understand each...

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Is Social Media Still Cool?; Claritas Searches For A Buyer

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Jul 1, 20242 min read

Is Social Media Still Cool?; Claritas Searches For A Buyer

The Social? Network For years, social media companies preferred to be known as “platforms” rather than “publishers.” But lately, as...

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25 Best Chrome Extensions Bloggers/Publishers Must Have

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Jun 24, 202412 min read

25 Best Chrome Extensions Bloggers/Publishers Must Have

Google Chrome is the most widely used browser in the world—and for good reason. It’s fast, features a clean design, has a great tab...

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Top 14 Ad Inventory Management Tips to Save Your Time and Resources

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Jun 3, 20247 min read

Top 14 Ad Inventory Management Tips to Save Your Time and Resources

As publishers, we recognize the importance of delivering engaging messages to the appropriate audience with not only just our content but...

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Advertisers, Are You Ready for This Year’s Election Cycle?

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May 21, 20243 min read

Advertisers, Are You Ready for This Year’s Election Cycle?

Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, the most in United...

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Top 16 Best AdSense Niches for Publishers in 2024

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May 10, 202413 min read

Top 16 Best AdSense Niches for Publishers in 2024

Explore the 16 best AdSense niches for publishers! From finance to health and beyond, discover opportunities to maximize your ad revenue....

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Avoid These Top 5 Mistakes in Mobile Games Monetization

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Apr 24, 20242 min read

Avoid These Top 5 Mistakes in Mobile Games Monetization

In the vast ecosystem of mobile games, monetization stands as a pivotal factor for success. However, it's often riddled with pitfalls...

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Viewer’s Attention Metric: How It Can Change the Game for Publishers

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Apr 10, 20246 min read

Viewer’s Attention Metric: How It Can Change the Game for Publishers

Change is inevitable in the adtech industry! Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring...

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Apr 4, 20243 min read

Ad Spending Will Jump More Than Anticipated in 2024

In 2024, research predicts advertising revenue will soar significantly across diverse sectors, driven by digital platforms and surpassing...

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Bypass Adblockers – Recover Lost Revenue with Untapped Solutions

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Mar 25, 20249 min read

Bypass Adblockers – Recover Lost Revenue with Untapped Solutions

Rise in ad blocker usage rate, loss in revenue! It is a love-hate relationship, and publishers and advertisers equally suffer. Are you...

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35 Women Leaders in Ad Tech Share Insights for International Women’s Day

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Mar 11, 202416 min read

35 Women Leaders in Ad Tech Share Insights for International Women’s Day

The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is...

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Balancing Act: Navigating the Shift From Third-Party Cookies to First-Party Data Strategies

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Mar 3, 20243 min read

Balancing Act: Navigating the Shift From Third-Party Cookies to First-Party Data Strategies

ublishers have long held that first-party data is one of the most robust solutions for cookie deprecation, but evidence suggests they...

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Feb 20, 20243 min read

5 Ways Publishers Can Actually Use AI

e’re living in the era of the AI gold rush in advertising. Every tech company will claim to be using AI in its solutions. Every publisher...

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