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Real Threats to Publisher Pageviews—and How to Combat Them
Generative AI, ad blockers, and platform shifts are chipping away at publisher pageviews and revenue. Explore the top threats publishers...
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Mar 36 min read
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Top 5 Mobile Monetization Trends for 2025
Dive into the top 5 mobile monetization trends for 2025, from AI-driven personalization to blockchain innovation. Discover how in-app and...
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Feb 34 min read
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AI Safety in Advertising: The Next Evolution of Brand Suitability?
As AI reshapes advertising, safety, and ethics take center stage. Will AI-driven decisions empower advertisers, or will big media control...
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Jan 223 min read
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2025’s Top 5 Media Publisher Trends: The New Era of Product-minded Publishers
Discover how publishers plan to tackle 2025 with five transformative trends—AI, paywalls, multi-platform strategies, commerce media, and...
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Jan 146 min read
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2025: A New Era of Marketing Intelligence and Innovation
The marketing industry is navigating a transformative period, reshaping how brands connect with consumers. As consumer behavior evolves...
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Dec 18, 20242 min read
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Great Advertising is Simple, Just Make Great Ads
When I first started working as a radio creative, the head of programming stopped me in the corridor and said, “if you do your job well,...
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Dec 4, 20243 min read
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The Evolution of Ad Compliance: Embracing AI for Brand Safety
In the always-evolving domain of digital media, where the potential for mismatches between ad content and the environment that surrounds...
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Nov 25, 20243 min read
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AI Transforms Ad Marketing with Unmatched Creativity and Impact
s artificial intelligence reshapes the ad-marketing landscape, it revolutionizes data-driven decision-making, enhances creative...
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Nov 19, 20244 min read
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5 Key Lessons Publishers Need to Learn from Prebid Summit 2024
rom privacy-first data strategies to flexible floor pricing, here’s what publishers need to know from the Prebid Summit 2024 to stay...
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Nov 11, 20243 min read
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Q4 Marketing Trends: What’s Changed, What Hasn’t, And How Different Verticals Compare
As we move into the final quarter of the year, how are advertisers across verticals looking at their media mix, at the top trends, at...
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Nov 5, 20243 min read
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DOJ vs. Google: Can the digital media industry learn from the last 15 years?
Lawyers for the Department of Justice are preparing to close their case in the ongoing Google trial, which could potentially result in a...
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Sep 24, 20243 min read
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Google is facing a potential breakup; what are the likely outcomes?
Reports that the U.S. government is pushing for a breakup of Google are starting to emerge after a federal judge recently ruled that it...
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Aug 19, 20242 min read
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Google Decides to Keep Cookies in Chrome; What Happens Next?
In a stunning turn of events, Google has reversed the decision to remove third-party cookies from the Chrome internet browser. The “death...
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Jul 29, 20244 min read
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Wake Up and Smell the Coffee; The Cookieless Future Will Be Here Before We Know it
We sat down with Teads’ executives at Cannes to discuss how the ad tech company is helping publishers navigate cookie deprecation, the...
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Jul 22, 20243 min read
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AI Boosts Commerce Ad Revenue by 32%: Insights from mrge’s State of Commerce Advertising Report
AI is revolutionizing commerce advertising with a 32% revenue increase, according to recent data from mrge’s State of Commerce...
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Jul 15, 20245 min read
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The Interplay Between Page Speed, SEO, and Ad Revenue
What do SEO, ad revenue, and page speed have in common? Well, quite a lot. To master the monetization mambo, you need to understand each...
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Jul 8, 20245 min read
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Is Social Media Still Cool?; Claritas Searches For A Buyer
The Social? Network For years, social media companies preferred to be known as “platforms” rather than “publishers.” But lately, as...
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Jul 1, 20242 min read
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25 Best Chrome Extensions Bloggers/Publishers Must Have
Google Chrome is the most widely used browser in the world—and for good reason. It’s fast, features a clean design, has a great tab...
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Jun 24, 202412 min read
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Top 14 Ad Inventory Management Tips to Save Your Time and Resources
As publishers, we recognize the importance of delivering engaging messages to the appropriate audience with not only just our content but...
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Jun 3, 20247 min read
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Advertisers, Are You Ready for This Year’s Election Cycle?
Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, the most in United...
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May 21, 20243 min read
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Top 16 Best AdSense Niches for Publishers in 2024
Explore the 16 best AdSense niches for publishers! From finance to health and beyond, discover opportunities to maximize your ad revenue....
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May 10, 202413 min read
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Avoid These Top 5 Mistakes in Mobile Games Monetization
In the vast ecosystem of mobile games, monetization stands as a pivotal factor for success. However, it's often riddled with pitfalls...
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Apr 24, 20242 min read
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Viewer’s Attention Metric: How It Can Change the Game for Publishers
Change is inevitable in the adtech industry! Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring...
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Apr 10, 20246 min read
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Ad Spending Will Jump More Than Anticipated in 2024
In 2024, research predicts advertising revenue will soar significantly across diverse sectors, driven by digital platforms and surpassing...
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Apr 4, 20243 min read
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