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Super Bowl ad spending and the future of advertising

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Feb 12, 20243 min read

Super Bowl ad spending and the future of advertising

This year, global ad spending is set to increase by 8.2%, reaching $1trn (£788bn) according to WARC. With advertisers having more access...

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Ad Loading Optimization | Proven Strategies for Publishers

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Feb 5, 20249 min read

Ad Loading Optimization | Proven Strategies for Publishers

Publishers work with all they have to increase the speed of their website. Every page and all elements are checked and optimized,...

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What is Protected Audience API (PAAPI)? The Ultimate Guide

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Jan 29, 20247 min read

What is Protected Audience API (PAAPI)? The Ultimate Guide

Advertising without cookies is the talk of the media town! Marketers are gearing up for it by armoring themselves with potential...

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The Cookie Crumbles: Google's Phase-Out and Digital Marketing's Transformation

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Jan 22, 20241 min read

The Cookie Crumbles: Google's Phase-Out and Digital Marketing's Transformation

The third-party cookie era is officially drawing to a close. With Google's phase-out finally underway, digital marketers are scrambling...

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What Will the Next 12 Months Look Like for the Programmatic Supply Chain?

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Jan 16, 20246 min read

What Will the Next 12 Months Look Like for the Programmatic Supply Chain?

The sector saw its reputation tarnished in 2023; what’s in store for 2024? “2024 is shaping up to be a crazy year for the advertising...

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Political Ads, Attention Metrics, Bad Ads, Ad Ops Are Rock Stars

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Jan 8, 20246 min read

Political Ads, Attention Metrics, Bad Ads, Ad Ops Are Rock Stars

There’s a storm a’ coming. Hurry up and grab your raincoat. Or better yet, get yourself a plan. We’ve got a few that will serve you well....

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Jan 3, 20245 min read

Defeat Ad Blockers With Better User Experience

What Is Ad Blocking? Ad-blocking software allows users to block online ads on their web browsers, apps, or networks. Let’s understand...

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Ad Blocking Will Be a $54b Publisher Problem in 2024

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Dec 19, 20234 min read

Ad Blocking Will Be a $54b Publisher Problem in 2024

Ad blocking is on the rise again, set to cause $54 billion in ad revenue losses worldwide. But there’s a bright side to this story. More...

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Maximizing Your Revenue Potential: A Holiday Season Strategy for Publishers

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Dec 11, 20232 min read

Maximizing Your Revenue Potential: A Holiday Season Strategy for Publishers

The holiday season is undoubtedly an exciting time for everyone. At the same time, it is one of the crucial periods for publishers and...

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Google AdSense Arbitrage: The Ultimate Guide for Publishers

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Dec 4, 202311 min read

Google AdSense Arbitrage: The Ultimate Guide for Publishers

Speed and time are the two vital factors to achieving success in the complex adtech industry. While some choose slow and long processes,...

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Google CMP and IAB TCF V2.2: New Requirements for Publishers

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Nov 27, 20236 min read

Google CMP and IAB TCF V2.2: New Requirements for Publishers

There is no end to Google’s continuous effort to bring out a user-conscious digital ecosystem. In that sense, Google recently announced...

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Nov 20, 20233 min read

Top 7 Podcasts about AdTech

Podcasts are now an indispensable tool for professional marketers seeking to expand their horizons and think of new ideas. That's why we...

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Increase Organic Traffic With 7 Easy Steps

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Nov 13, 20236 min read

Increase Organic Traffic With 7 Easy Steps

Organic traffic is not something that you can achieve overnight. It is a slow and steady process with the best strategies, tools, and...

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Google executive defends search quality in US antitrust trial, knocks Bing

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Nov 6, 20232 min read

Google executive defends search quality in US antitrust trial, knocks Bing

Alphabet’s Google called its first witness on Wednesday in a once-in-a-generation US antitrust trial, putting on the witness stand an...

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Best Video Monetization Tips for Publishers

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Oct 30, 20238 min read

Best Video Monetization Tips for Publishers

Despite the popularity of video content, video monetization poses more challenges. Check how you can overcome them with the best video...

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What Are Made for Advertising (MFA) Sites and Why Are They a Scourge on Ad Tech and Sustainability?

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Aug 16, 20233 min read

What Are Made for Advertising (MFA) Sites and Why Are They a Scourge on Ad Tech and Sustainability?

ade For Advertising (MFA) sites are becoming more of a problem for the ad tech industry as they increase in prevalence. Currently, MFA...

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AI Content Writing: Navigating the Pros and Cons for Publishers

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Jul 30, 20237 min read

AI Content Writing: Navigating the Pros and Cons for Publishers

As a publisher, you’ve always been at the forefront of creativity. You’ve embraced the power of words, weaving them into stories and...

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Google reportedly violates its own standards in third-party ad deals 80% of the time

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Jul 9, 20233 min read

Google reportedly violates its own standards in third-party ad deals 80% of the time

Google violated its promised standards when placing video ads on other websites about 80% of the time — a dismal rate that raises...

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How To Optimize Page Loading Speed For Higher Revenue?

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May 23, 20234 min read

How To Optimize Page Loading Speed For Higher Revenue?

Is your site slow? It might be time to find what went wrong. Pagespeed is not just important for SEO but also for ad revenue and other...

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How to Detect and Block Bot (Invalid) Traffic?

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May 14, 20239 min read

How to Detect and Block Bot (Invalid) Traffic?

A growing publisher tends to face issues with — selling the millions of ad impressions at the better ad rates and dealing with the bot...

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Increasing Value Through Interoperability And Smart Path Optimization

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May 8, 20233 min read

Increasing Value Through Interoperability And Smart Path Optimization

Improving transparency across the advertising ecosystem is an increasingly important objective for media owners and marketers. To advance...

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Google Stock Drops as Samsung Considers Switching Its Devices to Bing

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May 1, 20232 min read

Google Stock Drops as Samsung Considers Switching Its Devices to Bing

Bing could be taking over as the default search engine on Samsung devices thanks to its integration of ChatGPT Artificial Intelligence...

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Google Removed More Than 5 Billion Ads From Its Platform Last Year

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Apr 18, 20233 min read

Google Removed More Than 5 Billion Ads From Its Platform Last Year

On Wednesday, Google shared details on its evolving criteria for blocking advertisers and publishers for ad fraud or misinformation....

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Mar 26, 20234 min read

A Look into the Flourishing Bot Economy

While the world frets about the possibility of a recession, one positively flourishing sector is the bot economy. And it’s not just...

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