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Bypass Adblockers – Recover Lost Revenue with Untapped Solutions
Rise in ad blocker usage rate, loss in revenue! It is a love-hate relationship, and publishers and advertisers equally suffer. Are you...
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Mar 25, 20249 min read
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35 Women Leaders in Ad Tech Share Insights for International Women’s Day
The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is...
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Mar 11, 202416 min read
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Balancing Act: Navigating the Shift From Third-Party Cookies to First-Party Data Strategies
ublishers have long held that first-party data is one of the most robust solutions for cookie deprecation, but evidence suggests they...
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Mar 3, 20243 min read
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5 Ways Publishers Can Actually Use AI
e’re living in the era of the AI gold rush in advertising. Every tech company will claim to be using AI in its solutions. Every publisher...
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Feb 20, 20243 min read
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Super Bowl ad spending and the future of advertising
This year, global ad spending is set to increase by 8.2%, reaching $1trn (£788bn) according to WARC. With advertisers having more access...
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Feb 12, 20243 min read
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Ad Loading Optimization | Proven Strategies for Publishers
Publishers work with all they have to increase the speed of their website. Every page and all elements are checked and optimized,...
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Feb 5, 20249 min read
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What is Protected Audience API (PAAPI)? The Ultimate Guide
Advertising without cookies is the talk of the media town! Marketers are gearing up for it by armoring themselves with potential...
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Jan 29, 20247 min read
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The Cookie Crumbles: Google's Phase-Out and Digital Marketing's Transformation
The third-party cookie era is officially drawing to a close. With Google's phase-out finally underway, digital marketers are scrambling...
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Jan 22, 20241 min read
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What Will the Next 12 Months Look Like for the Programmatic Supply Chain?
The sector saw its reputation tarnished in 2023; what’s in store for 2024? “2024 is shaping up to be a crazy year for the advertising...
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Jan 16, 20246 min read
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Political Ads, Attention Metrics, Bad Ads, Ad Ops Are Rock Stars
There’s a storm a’ coming. Hurry up and grab your raincoat. Or better yet, get yourself a plan. We’ve got a few that will serve you well....
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Jan 8, 20246 min read
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Defeat Ad Blockers With Better User Experience
What Is Ad Blocking? Ad-blocking software allows users to block online ads on their web browsers, apps, or networks. Let’s understand...
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Jan 3, 20245 min read
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Ad Blocking Will Be a $54b Publisher Problem in 2024
Ad blocking is on the rise again, set to cause $54 billion in ad revenue losses worldwide. But there’s a bright side to this story. More...
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Dec 19, 20234 min read
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Maximizing Your Revenue Potential: A Holiday Season Strategy for Publishers
The holiday season is undoubtedly an exciting time for everyone. At the same time, it is one of the crucial periods for publishers and...
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Dec 11, 20232 min read
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Google AdSense Arbitrage: The Ultimate Guide for Publishers
Speed and time are the two vital factors to achieving success in the complex adtech industry. While some choose slow and long processes,...
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Dec 4, 202311 min read
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Google CMP and IAB TCF V2.2: New Requirements for Publishers
There is no end to Google’s continuous effort to bring out a user-conscious digital ecosystem. In that sense, Google recently announced...
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Nov 27, 20236 min read
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Top 7 Podcasts about AdTech
Podcasts are now an indispensable tool for professional marketers seeking to expand their horizons and think of new ideas. That's why we...
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Nov 20, 20233 min read
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Increase Organic Traffic With 7 Easy Steps
Organic traffic is not something that you can achieve overnight. It is a slow and steady process with the best strategies, tools, and...
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Nov 13, 20236 min read
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Google executive defends search quality in US antitrust trial, knocks Bing
Alphabet’s Google called its first witness on Wednesday in a once-in-a-generation US antitrust trial, putting on the witness stand an...
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Nov 6, 20232 min read
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Best Video Monetization Tips for Publishers
Despite the popularity of video content, video monetization poses more challenges. Check how you can overcome them with the best video...
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Oct 30, 20238 min read
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What Are Made for Advertising (MFA) Sites and Why Are They a Scourge on Ad Tech and Sustainability?
ade For Advertising (MFA) sites are becoming more of a problem for the ad tech industry as they increase in prevalence. Currently, MFA...
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Aug 16, 20233 min read
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AI Content Writing: Navigating the Pros and Cons for Publishers
As a publisher, you’ve always been at the forefront of creativity. You’ve embraced the power of words, weaving them into stories and...
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Jul 30, 20237 min read
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Google reportedly violates its own standards in third-party ad deals 80% of the time
Google violated its promised standards when placing video ads on other websites about 80% of the time — a dismal rate that raises...
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Jul 9, 20233 min read
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How To Optimize Page Loading Speed For Higher Revenue?
Is your site slow? It might be time to find what went wrong. Pagespeed is not just important for SEO but also for ad revenue and other...
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May 23, 20234 min read
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How to Detect and Block Bot (Invalid) Traffic?
A growing publisher tends to face issues with — selling the millions of ad impressions at the better ad rates and dealing with the bot...
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May 14, 20239 min read
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