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TikTok Is Getting Serious About Search; A Complex Fracture, But Not The Bad Kind

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Mar 12, 20233 min read

TikTok Is Getting Serious About Search; A Complex Fracture, But Not The Bad Kind

The Great Search TikTok has made waves because of its organic traction as a new kind of search engine. People use it to look for stores...

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CPM Seasonality – Everything Publishers Need to Know

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Jan 29, 20237 min read

CPM Seasonality – Everything Publishers Need to Know

CPMs fluctuate based on seasonal trends, and publishers must be prepared to navigate through these changes. Here’s how publishers can...

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Microsoft hopes OpenAI’s Chatbot will make Bing search smarter

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Jan 22, 20232 min read

Microsoft hopes OpenAI’s Chatbot will make Bing search smarter

OpenAI, the AI research shop backed by a $1 billion investment from Microsoft, publicly released ChatGPT for users to test in November....

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10 Proven Ways to Increase Your Page RPM by 40%

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Jan 3, 20237 min read

10 Proven Ways to Increase Your Page RPM by 40%

Take Page RPM or CPM or CTR, it’s all been a nightmare for publishers. Whether they go up suddenly, remain stagnant for a while, or...

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Ad Tech Trends That We Can Expect in 2023

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Jan 3, 20234 min read

Ad Tech Trends That We Can Expect in 2023

The past 12 months brought a significant change for digital marketing and the global ad tech industry. Marketers are facing a significant...

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5 Effective Strategies for Publishers to Bypass Ad Blocking Extensions

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Jan 3, 20236 min read

5 Effective Strategies for Publishers to Bypass Ad Blocking Extensions

There is no doubt that publishers lose billions to ad blockers. As a result, those with ad-driven monetization models must take measures...

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High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty

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Nov 27, 20224 min read

High stakes: Netflix’s ad-supported tier arrives as marketers face uncertainty

With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though it’s already attracted major names...

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10 TIPS TO MAKE THE MOST OF YOUR NATIVE ADVERTISING STRATEGY

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Nov 27, 20225 min read

10 TIPS TO MAKE THE MOST OF YOUR NATIVE ADVERTISING STRATEGY

Great ways to improve your native media buying capabilities, and increase profits in existing and new activities WHAT MAKES NATIVE...

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Google to test disabling Chrome Manifest V2 extensions in June 2023

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Nov 27, 20224 min read

Google to test disabling Chrome Manifest V2 extensions in June 2023

Google has announced more details regarding turning off support for the Google Chrome Manifest V2 extension as the company pushes more...

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Apple Updates Safari, Turns on Extensions

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Nov 27, 20223 min read

Apple Updates Safari, Turns on Extensions

Apple released an update to its Safari web browser Wednesday. Safari 5.0.1 is available from Apple as a free download for Windows and for...

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